RETAIL BANKING | Roxanne Uy, Singapore

Take an exclusive peek at DBS' high tech headquarters in Singapore

It has an automatically activated floor to ceiling interactive screen and more.

allen international notes that DBS Asia Central at MBFC T3 houses the bank’s customer-facing units, an innovative flagship branch, a state-of-the-art dealing room, the first DBS Treasures Private Client Centre and a refreshing work environment for its employees.

The Singapore bank’s latest branch taps technology to improve customer service, providing a more interactive and intuitive experience, say DBS execs.

Here's more from allen international:

DBS Bank's new flagship branch at Singapore's Marina Bay Financial Center Tower 3 aims to give its customers an interactive and intuitive experience by improving efficiencies in customer service and banking through the use of technology. With dedicated lounges for Treasures, Treasures Private Client and Private Banking the new DBS HQ at Marina Bay caters to all customer segments.

An interactive wall greets visitors at the entrance of the branch – a first of its kind in Asia, according to DBS. It interacts with customers through motion, enabling them to gain insights on the Asian banking industry, or access information about promotions and other offerings from the bank.

QR codes on the same interactive screen give customers discounts to food and beverages within Marina Bay Financial Center, after scanning the codes with their smartphones.

The installation also features artificial intelligence (AI) technology, named "New Asia", the model is based on a current employee from the bank's management associate programme. She will introduce features and promotions available from the bank through motion technology, as well as provide insights on the Asian banking and finance scene.

Allen international has enabled customers to get a queue number and pre-complete electronic forms on touchpads located at the branch. DBS officials say this is designed to help save time while queuing for banking services, as well as reduce paper usage because forms are filled up digitally and sent to customer service staff who will attend to them when available.

While waiting for their queue number to be called, customers can also use Apple iPads docked on the side of seats located in the waiting area. The iPads are pre-installed with information on DBS services so customers can explore the bank's mobile apps such as DBS Shopper, or conduct transactions via the DBS Internet Banking app.

The new branch also features "consultation pods" where consultants provide cash transaction services to customers. There are also DBS Teller Assist Units installed within the pod, which enable tellers to provide customers with cash thereby reducing queues at the tellers and ATMs.

DBS bankers key in the amount requested by customers on the DBS Teller Assist Unit, installed within the consultation pod. According to DBS, this reduces transaction time customers experience during personal banking, and also improves staff productivity.

The new branch also features a Cash Bag Deposit Machine designed to serve the bank's small and midsize business (SMB) customers, enabling them to deposit cash quickly instead of having to spend time queuing at counters to deposit their daily takings.

According to DBS CEO Piyush Gupta who was speaking to local media at the launch, the bank is planning to obtain a patent for the system, which he said was the first of its kind in the world.

Added to all this allen international provided a 300 seat auditorium and the first in-branch television studio for Channel News Asia.

Michael Allen, allen international CEO said, "To be the first branch in the world to have a live TV studio is a unique feature, but to have a floor to ceiling interactive screen , activated automatically as you pass it and then I Pads for customers to use in the active waiting area shows the advantage of integrating technology with the customer journey ".

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