BRANCH BANKING | Staff Reporter, Singapore

Citi to unveil largest wealth advisory hub in Singapore

It will occupy 30,000 sqft across four floor at 268 Orchard Road.

Citi is set to open its largest wealth advisory hub in Singapore by December, dedicated to Citigold and Citigold Private Client customers.

Citi Wealth Hub will occupy 30,000 sqft across four floors at 268 Orchard Road, housing over the new wealth hub can house over 300 relationship managers and product specialists, the bank said in a press release.

It will also feature over 30 client advisory rooms as well as flexible work and event spaces.

The design embodies a biophilic design with the goal of being LEED-certified, featuring shrubs and trees, and evoking an atmosphere “where everything seems to flourish in a natural and sustainable manner,” which is a nod to the ideals of wealth management, according to Citi.

Anti-microbial coating will be applied on all high touch surfaces and safe distancing of at least two metres will be enforced. All rooms will also be disinfected after each use and plexi guard shields will be installed throughout the wealth hub.

The wealth hub will also have built-in facilities to host bespoke lifestyle events for clients and investment seminars.

Citibank’s International Personal Bank clients visiting Singapore who wish to transact cash services may also utilize the hub.

Citi said that it is targeting a double-digit growth in market share and number of clients in the wealth segment over the next few years.

Currently, close to 90% of the bank’s retail banking customers are using digital platforms for their daily banking needs, whilst less than 1% of transactions occur in Citi branches.

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