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BRANCH BANKING | Staff Reporter, Singapore

HSBC Singapore revamps branch network

This will include the revamp of its flagship branch in Claymore.

HSBC Bank unveiled the planned changes to its branch footprint across Singapore including refurbishments and new locations. The changes include revamps of the flagship Claymore branch, launch of the first ‘Jade Centre2’ in Southeast Asia, new Jade Centre at Jewel Changi Airport and a new branch at Alexandra Retail Centre.

Also read: Is branch banking still relevant as Singapore lenders migrate their services online?

HSBC’s sharpened focus on its branch locations is aligned with its strategic intent of achieving growth across customer segments which include Singaporeans and expatriates with international needs, from millennials to high net worth individuals (HNWIs).

Also read: HSBC Singapore rolls out investment advisory platform for high net worth depositors

HSBC has revamped and upgraded its ‘flagship’ Claymore branch which will be focused on serving its Premier and International customers. The Claymore branch will also house the first Jade Centre within the region. The Jade Centre is designed to allow HSBC’s relationship managers to have more meaningful conversations with its high net worth customers given their complex wealth needs.

To better optimise its branch network, HSBC will be closing its Liat Towers branch located within the Orchard road stretch once the upgraded Claymore branch re-opens on 4 March 2019. The second Jade Centre at Jewel is scheduled for opening in the first half of 2019, and will be the latest addition to HSBC Singapore’s branch network.

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